NW
Northwest.net
Brand Guide — Generated via Firecrawl API · April 2026
Pacific Northwest
Brand Identity
Mission
Help Pacific Northwest small businesses find out where their website stands — and exactly what to fix. Fast, affordable, actionable audits.
Positioning
The honest audit tool for local service businesses who want to stop losing customers to competitors with better websites.
Brand Voice — One Sentence
Is your website costing you customers?
Direct, plain, slightly provocative. Zero corporate filler.
Color Palette
Forest Green
#2D6A4F — Primary
Mid Green
#40916C — Accents
Light Green
#74C69D — Highlights
Pale Green
#B7E4C7 — Borders
Tint
#D8F3DC — Backgrounds
Dark Text
#1A2E22 — Body copy
Off White
#F8FAF9 — Page bg
Colors extracted from live northwest.net — green-forward Pacific Northwest palette signaling trust, nature, and local roots.
Typography
Headline — Inter 800, -0.03em tracking
Is your website
costing you customers?
H2 — Inter 700, -0.02em tracking
6 categories. One score.
H3 — Inter 600
Start free. Go deeper when you're ready.
Body — Inter 400, 1.7 line-height
Most small business websites fail on at least 3 of the 6 things Google actually cares about. Find out where yours stands — free, in 2 minutes.
Caption — Inter 400
No credit card. We'll email your results within 24 hours. That's it.
Eyebrow / Label — Inter 700, uppercase, 0.08em tracking
Audit Tiers · What We Measure · FAQ
Logo Lockups
NW
Northwest.net
Pacific Northwest Web Audits
NW
Northwest.net
Pacific Northwest Web Audits
Buttons & Controls
Button Variants
Pills & Badges
Most Popular
Live
Pacific Northwest
Free
$49
$149
Product — Audit Tiers
$0
Free Audit
Instant snapshot. Know your grade in 2 minutes.
- 6-category score report
- Overall health grade (A–F)
- Category breakdown
- Email delivery, ~2 min
- Unlimited sites
Most Popular
$49
Standard Audit
Full SWOT analysis, 20-point checklist, prioritized fix list.
- Everything in Free
- Full SWOT analysis
- 20-point checklist
- Competitor gap snapshot
- Prioritized fix list
- PDF report
- Under 10 minutes
$149
Full Audit
Deep competitor analysis, 30-day roadmap, 1-on-1 strategy call.
- Everything in Standard
- 3-competitor deep analysis
- 30-day action roadmap
- Implementation priority guide
- 1-on-1 strategy call — 15 min
- PDF + call booking link
What We Measure — Score Categories
🔍
SEO — Title tags, meta, headings, Open Graph
25%
⚡
Page Speed — Load time, image opt, render-blocking
20%
📱
Mobile — Viewport, tap-to-call, responsive
20%
🔒
Security — HTTPS, HSTS, security headers
15%
📍
Google Business — LocalBusiness schema, Maps
15%
📣
Social Media — FB, IG, YouTube, Twitter, LinkedIn
5%
Key Numbers
2 min
Free report delivery
90+
Score on rebuilt sites
15 min
Strategy call (Full tier)
$450
Website rebuild start
Brand Voice
❌ Don't
We leverage cutting-edge technology to provide comprehensive website optimization solutions.
✓ Do
Most small business websites fail at least 3 of the 6 things Google cares about. Find out where yours stands.
❌ Don't
Our robust platform delivers nuanced insights for your digital presence.
✓ Do
Know your grade across every category in 2 minutes. No credit card. That's it.
❌ Don't
We help businesses achieve their full digital potential.
✓ Do
We tell you exactly what to fix so customers find you instead of a competitor.
Voice Principles
✓ Direct over diplomatic
✓ Specific over vague
✓ Cost-frame problems
✓ Answers over pitches
✓ Local roots, national reach
✓ Builder tone, not consultant tone
CTA Patterns
Primary CTA
Run your free audit now.
Takes 10 seconds to start. Report hits your inbox in 2 minutes.
Get My Free Audit
Secondary CTA
Book a Free Strategy Call
Screen-share your site live — 15 min via Google Meet.
Book a Free 15-min Call
🔥 Generated via Firecrawl API — scraped from northwest.net, northwest.net/standard, and northwest.net/contact · April 2026